How Big Data is Being Used In Facebook?

Nowadays, it is impossible to see a person without not connected with an social media. Because the world is getting exponential growth digitally around every corner of the world. According to a report,  2.77 billion peoples are using social media in 2019. In 2021 the count will be nearly 3.02 billion. 

Sure the world will achieve this count before 2021, because we all are using social media, without concentrating our daily work, like eating, sleeping or whatever. also the number of mobile users also has been increased when compared to the previous years.

This drastic growth of social media is directly impacting the data generation. Yes, Whatever we do in social media including a like, share, retweet, comments and everything has been stored as a record, and which has been generated data. 

So what kind of strategy that businesses like Facebook have decided to handle all this data? 

To handle all this data, Organizations like Facebook have adopted BIG DATA technology. Here we gonna discuss how Facebook is using big data analytics? Why they are using big data analytics. Let’s discuss more.

How Big Data is Used in Facebook?

The main business strategy of Facebook is to understand who their users are, by understanding their user's behaviors, interests, and their geographic locations, facebook shows customized ads on their user's timeline. How it is possible?

There are around billion levels of unstructured data has been generated every day, which contains images, text, video, and everything. With the help of Deep Learning Methodology ( AI), Facebook brings structure for unstructured data. 

A deep learning analysis tool can learn to recognize the images which contain pizza, without actually telling how a pizza would look like?.  This can be done by analyzing the context of the large images that contain pizza. By recognizing the similar images the deep learning tool will segregate the images that contain pizza. This is how data Facebook is bringing a structure to the unstructured data. 

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